Planning Your Marketing Calendar
I love starting off fresh in a new year! It’s like the entire slate is clean, and the possibilities are endless, but nothing will get done unless I commit to it and plan for it! So, I want to take a step back and look at some business basics I have used to help me […]
Language Learning in a Globalized World
WHY Learn a new language? Many students learn a new language because it is required, but there are many other reasons people learn: WHEN to learn a new language? Studies show that it’s best for a child to learn a new language under the age of 10, and kids up to 18 have a slight […]
Social Emotional Learning (SEL) & Diverse and Inclusive Content and Products
I have been selling educational solutions to schools directly, through channel partners, and indirectly for 20 years. During that time, I have seen a growing interest in Social Emotional Learning, diversity, and inclusion from schools and teachers worldwide. What is Social Emotional Learning? Social emotional learning (SEL), as we know it, is a movement. Although […]
How to Grow Your EdTech Business with Strategic Partners
In the ever-changing world of PK-12 educational technology (EdTech), strategic partnerships can be a useful tool in your business plan to rapidly scale your business both domestically and internationally. Collaborating with the right partners, whether they be content providers, learning management systems (LMS), or universities, can drive growth and innovation within your EdTech business. Types […]
Embracing the Future: The Impact of AI in Education
Few technological advances have caused as much anxiety, legislation, and excitement at the same time as Artificial Intelligence (AI). The integration and pervasiveness into our lives have been revolutionary and polarizing. AI in education is highly debated. AI will affect the way we teach and kids learn. As it continues to shape how we live, […]
How to Support International Distributors
Have you recently signed up a new distributor (or several)? Or do you have an established network of distributors that are not delivering the expected results? I have experienced both situations and spent countless hours researching and studying the alignment of Sales and Marketing, talking to, and working with distributors to determine how best to […]