The Use of Video in Children’s Educational Products
Video has been part of children’s learning experiences for decades. Over time, its role, format, access and impact have evolved dramatically. From rolling TV carts and shared classroom moments to personalized, on-demand learning experiences at home, video has moved from being an occasional supplement to a central component of many educational products. Understanding how and […]
How to Make the Most out of Frankfurt Book Fair
A successful book fair is highly subjective. For some, it means packing in as many meetings as possible; for others, it’s about securing a few meaningful new connections, landing a speaking slot, or celebrating a major book deal. For me, success comes from a mix of new connections and reconnecting with familiar faces. My personal […]
From Reluctant to Confident Readers: Helping Children Discover the Joy of Reading
The start of a new school year brings fresh energy and opportunities. For many children, it means opening new books, discovering new subjects, and building on skills they began last year. But for some, especially when it comes to reading, the return to school can feel daunting. While one child may eagerly turn the pages […]
Why Motivating Children to Write Matters
Now, in the digital age, we are consuming more content than ever before, including children. Scroll, click, and swipe their way through information, images, and videos. But while they’re more connected to content, they’re less connected to creating it, especially in the form of original, thoughtful writing. For students in upper primary years (roughly ages […]
Planning Your Marketing Calendar
I love starting off fresh in a new year! It’s like the entire slate is clean, and the possibilities are endless, but nothing will get done unless I commit to it and plan for it! So, I want to take a step back and look at some business basics I have used to help me […]
Language Learning in a Globalized World
WHY Learn a new language? Many students learn a new language because it is required, but there are many other reasons people learn: WHEN to learn a new language? Studies show that it’s best for a child to learn a new language under the age of 10, and kids up to 18 have a slight […]
How to Plan for a Successful Frankfurt Book Fair
The Frankfurt Book Fair is one of the largest and most important events in the publishing industry with over 300K attendees. Whether you’re a seasoned attendee or planning your first visit, proper preparation is key to maximizing your time and opportunities at this event. Here’s How to Plan for a Successful Frankfurt Book Fair experience: […]
Social Emotional Learning (SEL) & Diverse and Inclusive Content and Products
I have been selling educational solutions to schools directly, through channel partners, and indirectly for 20 years. During that time, I have seen a growing interest in Social Emotional Learning, diversity, and inclusion from schools and teachers worldwide. What is Social Emotional Learning? Social emotional learning (SEL), as we know it, is a movement. Although […]
How to Find Overseas Educational Solutions Providers as Strategic Partners and Structure Commercial Terms
You must have a clear vision and goals to find the best partners. This includes knowing what you need to achieve from a partnership. What are the needs? To find the best partners, it’s essential to have a clear vision and set specific goals. This means understanding exactly what you aim to achieve from the […]
How to Grow Your EdTech Business with Strategic Partners
In the ever-changing world of PK-12 educational technology (EdTech), strategic partnerships can be a useful tool in your business plan to rapidly scale your business both domestically and internationally. Collaborating with the right partners, whether they be content providers, learning management systems (LMS), or universities, can drive growth and innovation within your EdTech business. Types […]